- The first-born who has also inherited an exceedingly hot physique. Remarkably young, extremely brilliant, insanely wealthy, hugely beautiful. Excess in its purest state. His sex-appeal is disturbing, beyond-control. It would appear he has it all, a pure utopia. Pure desire. Magnetic, excess in its purest state.
- A contemporary design that gives rise to the idea of a lighter, Pure XS opens up, one handed with a black lacquered cap. The bottle is a weighty glass with polished edges: instinctive and substantial. Packaged in velvet, all is luxuriously sensual. Electric blue and gold, the shock of sensory contradictions.
- Explosive freshness and burning sensuality.
- Robust, manly, irresistible vapours that hover between the purity of raw desire and the pleasure of excess.